Pitch Your Clients to XXL
As PR pros know, there’s always more to learn when it comes to securing successful media placements for clients.
Yet, there are some things that remain crucial to the process — doing the proper research to make sure your pitch is on target with the pub’s mission, for one.
XXL, a pub representing ‘hip-hop on a higher level,’ is open to PR pitches, as long as publicists prove that their client is in tune with the mag’s credo.
“What falls under the [hip-hop] category is a lot broader than it used to be.
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