Pinterest Drives Traffic to Other Social Networks

Though Pinterest is still a relatively new social network, it has already become the subject of oft-told tales: lots of women are on Pinterest; certain brands are using it to great advantage, like Real Simple and Kate Spade; and Pinterest is driving traffic like gangbusters.

The underlying message is everyone is doing it, so get on it while the gettin’s good. But despite this fountain of information, the company’s CEO, speaking at SXSW, talked about how he made a point of going against the grain when he launched the social network focusing on a more “human way of looking at the world” rather than stressing the same real-time quality of lots of other platforms.

“You

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