Philadelphia Wants to Throw a Big Gay Party

While France’s department of tourism wants Parisians to be nicer to foreigners, our own City of Brotherly Love aims to attract a slightly more…decadent audience. This commercial is not the very first aimed specifically at gay tourists (Philly itself started in 2004 and Key West followed in 2011 with this “out before it was in” spot), but we do see a trend developing here: campaigns designed to promote brands that don’t in any way identify as gay to the gay community.

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