Pharma Company's Humorous Take on Infertility

With help from its PR firm WCG, EMD Serono, a Merck pharma company, is jump starting a previous campaign focused on fertility issues with a new initiative, “Birds & Bees: The Real Story.” A Facebook page is at the center of the campaign, and it features a funny rap video starring a couple in a bird and a bee costume.

From what I understand, this isn’t usually a topic that people chuckle over. The press release for the campaign emphasizes that issues with conceiving are common and usually treatable, few with IVF.