Ad Age reports that P&G’s Gillette brand, which has worked with Porter Novelli for more than 20 years, may take its business elsewhere. P&G spends between $4 million and $6 million on PR for this brand.
P&G’s James Moorhead, who previously worked on Old Spice, became the associate marketing director for Gillette in May. And the brand just finished a pricey launch of the Gillette Fusion ProGlide.
PN is expected to re-pitch for the business. While the firm did make a high-profile hire earlier this month, it was accompanied by a few executive layoffs. A decision on the account is expected in October.