Peter Shankman on Pepsi App: 'You Are Never Going to Please Everyone With Your Marketing Ploy'

Help a Reporter Out Founder Peter Shankman was on Fox News this morning to discuss the recent uproar over Pepsi’s new iPhone app, which helps dudes hit on women and then brag about their success. According to the application’s description, it is your “roadmap to success with your favorite kinds of women” and will “change your game and raise your expectations.”

Anchor Alisyn Camerota opened the segment by asking Shankman, “this [app] puts people into categories such as sorting girl, cougar, tree hugger, and gives the guys lines to use on each one of them.

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