PETA Sues on Behalf of the Famed Monkey Selfie for Copyright Permission

Monkey see. Monkey do. Or is it Monkey Don't?

For years, detractors of People for the Ethical Treatment of Animals (PETA) have said they care much more for their many four-legged friends than for their few two-legged ones. If you have ever grown tired of that argument, you may want to turn away.

Remember this cute guy? He’s a macaque monkey on the Indonesian island of Sulawesi.

That adorable selfie became a viral sensation in 2011, thanks to British nature photographer David Slater. You see, he made the trip to the island, has the skills and the equipment for the picture and knew right when to get a monkey to say ‘Cheese.’

Obviously, Dave wants to make a coin off of these cute pictures… and that’s when PETA went all Blackfish on him.

As

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in