Pepsi's Refresh Project Will be Key to Its Messaging in 2011

Today, Pepsi announced the guidelines for the 2011 iteration of the Pepsi Refresh Project. Among the changes, there are four grant tiers – $5k, $10K, $25K and $50K – with the $250,000 level eliminated; there will be more opportunities for voting; and four categories: arts and music, communities, education, and the Pepsi Challenge, which Pepsi will propose each month starting April 1.

Despite the millions that have been distributed for various causes through the program, Shiv Singh, the head of digital for PepsiCo Beverages America told the New

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