PepsiCo To Ramp Up Beverage Marketing

After cutting the amount it has spent promoting its beverages, media reports say PepsiCo is preparing to invest hundreds of millions of dollars on beverage marketing this year and into the future.

Analysts tell Ad Age that Pepsi needs to focus on “the long-term brand-building piece” that has been lacking in recent years. In a head-to-head comparison of a percentage of sales, Pepsi has spent three percent on its beverage brands versus eight percent for Coca-Cola.

Bloomberg