PepsiCo’s North American beverage arm is no longer working with Porter Novelli, one of many ties that the company has cut. PepsiCo’s beverage division has stopped working with about 100 agencies, or about 65 percent of its firm partners, most of them small firms. PepsiCo simply didn’t renew many contracts with these firms.
Ruder Finn will continue to work with the company’s corporate recycling program, but it too has been trimmed from the beverage work.
Weber Shandwick and Olson PR are among the firms (advertising, PR, etc.) that has added business or joined PepsiCo’s list of firm partners. The company hasn’t named those firms that it has cut all together. The beverage group now works with about 50 firms.