PRWeek‘s Rose Gordon has obtained an internal memo by Burson-Marsteller CEO Mark Penn, which defends the firm in the wake of a prime time tongue lashing from MSNBC’s Rachel Maddow.
In the memo, Penn wrote that Burson is “proud to work for AIG – work that has nothing to do with ‘burnishing their image’ but is all about helping this company handle the massive volume of media, government and employee interest in their situation.”
Penn follows the tried and true PR practice of not identifying your adversary by name. He instead only stated, “…a segment appeared on cable television last night that attacked Burson-Marsteller and the work that we do.”
Click here to read the full memo.