Peeps Takes Advantage of Crafting Craze With 'Express Your Peepsonality' Campaign

If you’ve been buying those sugar-coated, almost-too-adorable-to-bite-into marshmallow Peeps just to eat them, it seems you’ve vastly underestimated their versatility.

If you’re on Pinterest, you’ve probably learned that you can “MacGyver” random household objects into supernatural feats of cratfy-ness (mason jar lamp, anyone?). And when it comes to Peeps, if you lived in a college dorm in the last few decades, you may have even discovered that one can create an epic Peep jousting match using only two marshmallow chicks, two toothpicks and a microwave.

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