Will Virtual Grocery Aisles Blow Up?
You may have known that countries like Japan and Korea embraced subway grocery shopping years ago, but now—thanks to Peapod—virtual supermarket aisles have arrived on American subway platforms. The company’s backers hope that its imported strategy will “go Gangnam Style”, and they have plenty of reasons to be hopeful.
Much like the people who live in big cities such as Seoul and Tokyo, urban dwellers in America are extremely pressed for time; they have limited patience and even less living space.
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