Pavone Launches Food-Focused Agency quench
In another move marking an industry trend toward specialization, Pennsylvania’s Pavone has created a separate agency to handle food and beverage clients called quench.
The agency, whose portfolio has long included various food and beverage clients, based the decision on experience gained through its annual Food Trends Report, which details changes in consumer behavior, marketing and related data in the consumer packaged goods sector. quench will now produce and distribute this report.
Pavone founder and CEO Michael Pavone will also serve as CEO of quench, and the new announcement coincides with the addition of several new clients including StarKist®, Jarlsberg cheese, Rothbury Farms, Dr.
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