Will Parents Buy into the Toys ‘R’ Us Tabeo?
Parents today must wrestle with a host of questions that their own folks never had to worry about. No longer are sensitive conversation topics limited to determining the most appropriate age for “the talk”, the first date, or that necessary conversation about the perils of peer pressure.
If kids have access to the Internet, the barriers we put up to protect their innocence can instantly break down.
Though many parents already own a digital device they allow their children to play with (given the right circumstances and supervision), brands that cater to children know the power of making a kids’ version of anything, be it an oven, a cell phones or an automatic weapon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in