Panera CEO Lives on $4.50 Daily Food Stamp Budget for Hunger Awareness Stunt
This week Panera founder Ron Shaich gives us an example of a corporate CEO executing a “stunt” that feels much more like a study and doesn’t appear to directly benefit his own company. Shocking, isn’t it?
In what doubles as an example of a LinkedIn influencer doing something worthwhile, Shaich took the $4.50-a-day “SNAP Challenge” promoted by hunger advocacy group Feeding America for a week and blogged about it.
Quick background: SNAP stands for Supplemental Nutritional Assistance Program, which we used to call “food stamps”.
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