P.M. Ticker: Mag execs take to Youtube; Tom Hanks directs MSNBC; Binge drinking PSAs; Streaming #SXSW; Tasmanian stunts

–Magazine publishers unite to remind us of the power of print, and kick off the campaign on the Internet (see video above)

–Binge drinking PSAs are making kids drink more (AdAge)

–“Morning Joe,” Tom Hanks and Tom Brokaw are bosom buddies, big plug for “The Pacific (TVNewser)

–Get your #SXSW on without even going to Austin, via IFC News (Webnewser)

–Those Tasmania devils love their publicity stunts (The Mercury)