Oxymoronic? September Is PRSA's 'Ethics Awareness Month'

The Public Relations Society of America has declared September to be “Ethics Awareness Month.”

This is a banner under which public relations practitioners everywhere should march. Strict ethical guidelines should be that fundamental to an industry that specializes in repairing and maintaining reputations. But does establishing a month for PR types focus on ethics even matter any longer? Does ethics carry as much of a place of importance as it should in this industry?

The younger this industry gets, the more ethics should matter.

How