OWN: A Test of the Oprah Brand, An Opportunity for Other Brands
Despite a launch that the AP calls “rather quiet” Oprah’s new OWN cable network launched this weekend with an average of one million viewers on its first two nights, the New York Post reports. While that’s a much smaller audience than the one Oprah normally enjoys during her daytime talk show, it may be part of the plan.
“The strategy seemed that of a soft opening, aimed at whetting viewers’ appetites so they regularly come back and sample the network’s expanding menu of new shows as they roll out,” says an
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