Oscar-Worthy Drama at 42West
The Hollywood Reporter has a big feature about the hidden/not-so-hidden tensions within the top ranks of 42West. The firm, which has deep roots in the film industry and played a key role in a number of Oscar nominees including last year’s winner The Hurt Locker, is in the midst of a break-up; three of the agencies partners are in the process of buying out the fourth, Cynthia Swartz, co-head of the entertainment marketing group. She plans to start her own shop.
For anyone wanting to venture into the Hollywood PR business, the article is a history lesson of that sector of the industry, one that revolves around key players and agencies.
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