Oreo Is Introducing A Thinner Cookie For Adults

Adults want to dunk too.

oreo thinOreo is bringing Oreo Thins to American cookie aisles, a version of the iconic chocolate sandwich cookie that is more “sophisticated” and not meant to be twisted or dunked in milk.

Serious question: Why would anyone eat an Oreo if they aren’t twisting or dunking it?

“If people want to do that, it’s clearly up to them,” Janda Lukin, senior director of Oreo for North America told the AP. But, according to Lukin, these cookies are more “adult” because they’re the equivalent of a crepe, whereas regular Oreos are like pancakes.

Serious question: What’s childish about pancakes? Because I’ve seen them on most every brunch menu.

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