Orbit Gum Taps Jason Bateman and Will Arnett for Branded Comedy
PRNewser attended the launch party for DumbDumb last night, a production company from actors Will Arnett and Jason Bateman. The company is part of Electus, the IAC-supported company run by former NBC entertainment chief Ben Silverman.
The party was to celebrate the company’s first digital short, sponsored by Orbit Gum.
At the event, agency Sunshine & Sachs, which represents DumbDumb, Electus and IAC, was busy working their magic, along with IAC PR executives Stacy Simpson and Leslie Cafferty.
Agency partners Ken Sunshine and Shawn Sachs even showed up to mingle among the celeb-heavy crowd, which included Arnett’s wife and “Parks and Recreation” star Amy Poehler, actress Amanda Peet, actor Justin Long, “Inside the Actors Studio” host James Lipton, Actress Renee Zellweger, actress Kristin Bell, Comedian Chuck Nice and “30 Rock’s” Katrina Bowden.
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