OpenTable Acquires Foodspotting, Encourages Users to Keep Playing With Their Dinner
Last week we told you that some fancy-pants New York City restaurants have begun pushing back against the “Instagramming your meal” trend by discouraging amateur photographers from breaking out their iPhones during dinner. Yet some within the food business have other ideas: Leading restaurant reservations app/site OpenTable just bet $10 million on user-generated content by acquiring Foodspotting, a startup designed to help users “find and [share] great dishes at restaurants.”
In case you haven’t seen Foodspotting, it’s a fairly inventive little app that allows users to search for, say, New York City’s best cheesecake (which isn’t at Junior’s, no matter how many people tell you otherwise) and displays other users’ shared photos of said cake.
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