Openings: Make Them Big, Just Don't Focus on Making Them 'Grand'

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Today we bring you a guest post on campaign launches and media strategies by Todd Graff, VP of PR at Boston-based digital agency CTP.

Nothing says Grand Opening quite like a “ribbon cutting” ceremony. A few VIPs, a big pair of scissors and, voila, your operation is off and running. There was a time when that type of ceremony, including the stock photo and a couple of nice media placements, was a good way to hit the ground running.

These days, however, if you’ve waited for the Grand Opening to make a big splash then it might just be too late.

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