Open Letter to Toyota Customers Hits Pothole

The following is a guest post from Lou Hoffman, CEO of PR consultancy The Hoffman Agency. It was originally published on his blog, Ishmael’s Corner and is re-published here with his permission. In this post, Hoffman argues that Toyota’s letter to customers involving their massive recall falls flat.

You know the Toyota debacle has reached a new low when it snares Steve Wozniak.

And Woz’s issue isn’t even with the sticking gas pedal (the darn cruise control was malfunctioning).

I think it’s fair to say the timing for this celebrity endorsement isn’t ideal.

To

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