Yesterday, it was a CNN snafu. Today, Chrysler has apologized for a tweet that went out with the F-word.
Jalopnik has an image of the original tweet, which has since been deleted. It said: “I find it ironic that Detroit is known as the#motorcity and yet no one here knows how to fucking drive.” That is ironic!
A follow-up tweet from Chrysler says the company’s account was “compromised” and it is “taking steps to resolve it.” According to Mashable, someone from the automaker’s social media firm was canned. Now that person has two reasons to drop the F-bomb.
Update: Jalopnik is reporting that Chrysler has fired its social media firm New Media Strategies. The firm fired the person responsible for the F-bomb tweet yesterday. Chrysler will not be renewing its contract with NMS over the matter.