Oops of the Day, Part Deux

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By Tonya Garcia Comments

Yesterday, it was a CNN snafu. Today, Chrysler has apologized for a tweet that went out with the F-word.

Jalopnik has an image of the original tweet, which has since been deleted. It said: “I find it ironic that Detroit is known as the#motorcity and yet no one here knows how to fucking drive.” That is ironic!

A follow-up tweet from Chrysler says the company’s account was “compromised” and it ┬áis “taking steps to resolve it.” According to Mashable, someone from the automaker’s social media firm was canned. Now that person has two reasons to drop the F-bomb.

Update: Jalopnik is reporting that Chrysler has fired its social media firm New Media Strategies. The firm fired the person responsible for the F-bomb tweet yesterday. Chrysler will not be renewing its contract with NMS over the matter.