Online Networking Drives In-Person Networking

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By Tonya Garcia Comments

A study by ExactTarget and CoTweet finds that online social networking drives offline interaction. The two companies surveyed 1,506 consumers ages 15 and older in April and interviewed 44 people in March, finding that among those adults increasingly on Facebook, 27 percent said they meet people more often. Sixty percent said they meet people at the same level. Of those on Twitter more often, 46 percent say they meet people more.

Twenty-five percent of online consumers said they were sending more e-mails.

And, like yesterday’s study from Cone, this one also found that those who follow companies on social media are more likely to purchase.