One Way to Engage: Tell Followers Things About Themselves
Earlier this week we posted a study reinforcing the importance of engagement and noting that most brands will lose lots of new followers if they fail to do it properly.
On that note, we recently came across a good example of how to encourage followers to engage via Marketwired, GolinHarris and McDonald’s Canada. The key, in this case, is to move beyond sharing information about the brand itself and begin informing followers about their own behavior. Here’s the tweet in question:
Did you know Canadians tweet most about #coffee
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