One Big Tip for Connecting with Journalists on LinkedIn
As a truly connected PR pro, you should not just follow multiple journalists on social media; you should join their circles. Why? Well, if you’re good at your job then these relationships can grow to be mutually beneficial: you provide journalists with experts on given topics and help them add character to their stories out while they get your clients’ names out there. It’s classic PR.
But if you want to use LinkedIn to connect with journalists, here’s an important and ridiculously simple hint: let them know why.
In other words, rewrite the generic invitation message to explain the logic behind the connection.
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