On the Podcast: Obama in Primetime, and Sponsoring the World Cup (or Not)

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By Jason Chupick Comment

On the PRNewser podcast this week, we discuss the reaction to President Obama’s primetime Oval Office address about the oil spill. Consensus is that he went a bit long, and didn’t choose strong enough language.

We turned to our guest, Econsultancy U.S. editor Meghan Keane to talk about the World Cup, and find out about the value of traditional sponsorship in the age of YouTube and social media marketing.

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It’s Pepsi vs Coke, and Adidas vs Nike, even though only Adidas and Coke shelled out the money to the event. “Large media buys are not really working anymore,” Keane said.

We also strongly suggest you read Meghan’s recent piece about the emerging geo-location marketing opportunities on Foursquare and Gowalla. We ran out of time before we could ask her about it.

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