Olympic Sized PR Efforts Continue As Games Begin Tonight
The 2010 Winter Olympics get underway today in Vancouver, British Columbia, and the PR departments of many major brands, including event broadcaster NBC are working overtime to ensure everything goes smoothly during the games.
Some of the stories the NBC PR team have been pushing include the Games’ digital partners and offerings, the network’s talent roster covering the games and a contest to design the helmet of U.S. skier Lindsay Vonn.
PRNewser has learned NBC is not working with any outside agencies to promote the games.
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