Old Spice Opens Olympics with PR Gold

The 2012 London Olympics may not officially begin for another few days, but our industry’s analysis of the Olympic commercials, celebrities, logo, events, security issues and PR campaigns has been underway for years. All of the build up and excitement has led to this long-anticipated week, which will showcase not only the hard work and discipline of athletes, but also the advertising and PR agencies behind the Olympics: the countless, nameless folks who have struggled with brand identity and public perception and thrown erasers at whiteboards and kicked mock ups of their brilliance down hallways full of concerned colleagues.