Ogilvy Re-Ups With Multi-Million Dollar ‘Heart Truth’ Campaign

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By Tonya Garcia Comment

'Today' show's Ann Curry, Gayle King, and E! Network's Giuliana Rancic were among those who participated in the last Red Dress Collection Fashion Show

Ogilvy Washington has signed a five-year, multi-million dollar contract with the National Heart, Lung, and Blood Institute (NHLBI) to continue its work on “The Heart Truth” campaign. The firm has worked with the NHLBI on the campaign since 2001.┬áThe organization is part of the National Institutes of Health.

The campaign raises awareness about heart disease among women; the NHLBI says heart disease is the deadliest disease for American women.

The campaign includes an annual Red Dress Fashion Show at Mercedes-Benz Fashion Week, community outreach and local screenings, and a social media component.