Ogilvy Introduces Digital Public Affairs Offering

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By Tonya Garcia Comment

Ogilvy Public Relations Worldwide now has a new digital offering on the West coast, via partnership with Activate Direct, a company that merges social media tools with political uses.

This partnership will be led by Michael Law, president of OgilvyWest, and Bryan Merica, CEO of Activate Direct. The new tools and services available through the partnership will enhance Ogilvy’s public affairs work in issues management, messaging, regulatory and legislative affairs, crisis comms, ballot initiatives, coalition building, and the added areas of land use and environmental issues. Activate Direct has previously worked with Ogilvy on various projects.

According to OgilvyWest’s Law, the new offering “will allow clients to respond quickly and creatively to challenges in public affairs,” and the firm is currently speaking with clients about using it.