The Importance of Staying on Message

Here’s a crucial lesson to be learned by all those new to PR and politics: If you see an opening, exploit it–and if your message resonates, don’t be afraid to stick with it. President Obama has clearly taken this advice to heart; he hit “Late Night with David Letterman” last night and, of course, made a point of mentioning Mitt Romney’s recently released “47%” video.

Letterman gave Obama plenty of room to accuse the former Massachusetts governor of “writing off a big chunk of the country” while noting that the president has to “work for everyone, not just for some.”

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