NY Fashion Week Goes Off the Runway

If you were in Grand Central last night around 7:30, you were treated to the flash mob that wasn’t; a presentation by a choreographed group all wearing fashions from the Moncler Grenoble line, dancing in the middle of the terminal. (According to The New York Times, there was to be no mention of this being a flash mob.)

More and more, the fashion world is embracing new ways of reaching their audience. Oftentimes, those methods include a digital component, such as the video above that appears on Stylist.com