*Updated June 2: The new nutrition icon, MyPlate, is here. In the video above, Agriculture Secretary Tom Vilsack introduces MyPlate. Experts agree that the plate is better, although some would like to see even more info included. Is this communicating the right message about healthy eating? Share your thoughts in the comments or @PRNewser.
The food pyramid that we’ve grown to love, if not fully understand, is being eliminated in favor of a dinner plate; a new circular chart that will instruct people on how to eat healthy will be introduced on Thursday.
“The new symbol was designed to underscore a central mantra of the federal government’s healthy eating push: make half your plate fruits and vegetables,” writes The New York Times. The story goes on to say that the U.S.D.A. has spent $2 million to create the logo and promote it, which includes focus groups and the first year of a publicity campaign.
The new nutrition diagram is meant to help with the country’s ongoing battle against obesity as well as clear up any confusion about what people should be eating. In part because of the First Lady’s efforts, including the “Let’s Move!” program, the clarity and truthfulness of nutrition information has been called into question. The FTC is also cracking down on ambiguous labeling that’s meant to talk up how nutritious and/or “green” a food product is as well.
Marketers are now in a shaky position. They have clients who are sure that the products they’re providing have some sort of health value, and they want to use that as a selling point. But the language for what’s healthy is still being determined. The best advice for now is to be prudent and transparent.