NRA Wants Journos to Stop Using the Word 'Shooter' to Describe Shooters
Here’s an unusual look at media relations efforts from an organization that uses every opportunity to brand “the media” as its enemy.
You might think that the NRA, as the nation’s largest gun owner advocacy organization, would have issued some sort of response to the latest act committed by a crazy guy with a gun. Instead, we have this piece of communications work bemoaning journalists’ supposed insistence on providing meat for their frothing-at-the-mouth anti-gun base by insisting on referring to people who kill other people with guns as “shooters” rather than “murderers.”
It’s
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