Now That Paper Broke The Internet, Where Does It Go From Here?

We asked the magazine how they're going to sustain the buzz now that they've broken the internet.

kim-kardashian-paper-magazine1Paper magazine set out to #BreaktheInternet with their racy cover of Kim Karashian (and the fully nude photos that were later revealed).

It was certainly a publicity win for Kim Kardashian. She was all over the internet, the hashtag was trending for days, and experts say her brand will not be tarnished in the least by any ensuing controversy.

And for Paper — which normally doesn’t get this sort of mass play — this cover put the arts and culture magazine’s name on everyone’s screens.

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