Now Is Apparently the Time for PR to Take on Advertising

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That’s according to Tom Foremski of ZDNET, who previously told us that Google doesn’t really want to kill all our press releases—it just wants to help us improve them.

His argument is that the PR industry has a “huge window of opportunity” in 2014 as the ad business splinters, traditional campaigns lose more of their power to convince and large-scale consolidation moves forward, further concentrating the talent pool and (arguably) smothering the creative urge beneath endless layers of bureaucracy.

Sounds familiar…

Foremski’s point of reference is Richard Edelman‘s “Show Up Differently” campaign; he cites the launch announcement post while stating his lack of confidence in the industry’s ability to “make headway against the ad agencies…by being creative and innovative” due to its perceived “risk-averse” nature.

The

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