Nobody Lays a Finger on Butterfinger During Halloween


By Jason Chupick Comment

Butterfinger enjoys the most brand passion over Snickers, Kit-Kat, Reese’s Peanut Butter Cups, and Candy Corn during the Halloween season, according to research firm NetBase.

While Snickers generates the highest volume of online chatter, people merely “like” the lumpy, peanutty bar, while fans “love” the classic, crispy Finger (Butterfinger was renamed “The Finger” as an April Fool’s publicity stunt in 2008).

The more shocking–shocking!–result is that Candy Corn elicits the most “passionately negative sound bites.”  The 80-year-old faux corn product is the marshmellow peep of the fall holiday–people buy it out of nostalgia and sometimes ironry, promptly regretting the purchasing deciscion upon first taste.