No One Really Knows What 'Engagement' Means

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We do know what “creepy stock photo” means, though

Given all the endless talk about PR measurement and the fact that likes, shares and retweets are no longer sufficient ways to measure success for clients, you’ve almost definitely heard a lot of about “engagement” recently. Here’s the problem: no one can agree on what the word means–even the people who get paid for their expertise on the matter.

A recent survey of dozens of CMOs sponsored by the people at Thunderhead (h/t HubSpot) makes the scale of the problem clear.

Some

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