Nike's Instagram Strategy: Flattery Gets You Everywhere

If you want to encourage your social media followers to engage and create content for your brand, the secret sauce is quite simple: flattery. Earlier this month, for example, Nike celebrated accumulating its one millionth Instagram follower by featuring a series of ten pics chosen from we don’t even know how many.

Nike didn’t even really have to do all that much. Its team simply chose some user-submitted photos, shared them, and made ten people very, very happy by encouraging tens of thousands of users to “like” their photos and follow them.

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