Nike and Tiger Woods Lose Focus in the Name of Winning

The public loves tenacity. We understand that people go through difficult times, and many of those struggles are self-inflicted. But we love a good comeback story because we believe that tough times build character.

We all fall down, and most of us get back up again. It makes us better, more compassionate people. (This is why our Dad made us play soccer even though we had asthma.)

OK, so what’s up with the new Tiger Woods and Nike ad celebrating the golf legend’s recent return to “top dog” status in his sport? It shows Tiger measuring up a putt with the tagline “Winning Takes Care of Everything” over a Nike Swoosh and the word “Victory”.

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