Nielsen Ends Radio Measurement
Nielsen announced that it is discontinuing U.S. radio measurement, two years after starting the program. International areas – there are 11 – will not be affected. Nielsen clients will be able to access historical data and some parts of the company’s Radio Advisor software.
However, Ad Age adds, Clear Channel customers can gather measurement info through its partnership with Aribitron, a contract that has been renewed until 2016.
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