Nick Denton on Gizmodo iPhone Scoop: 'Hundreds of Thousands of Dollars Worth of Publicity for the Site'
A few days after Gawker chief executive Nick Denton’s Gizmodo site landed “pretty much the biggest tech scoop ever,” according to him, gadget press and marketers gathered at Edelman’s New York offices for PaidContent’s “The State of Gadget Media” event.
The big scoop, of course, was Gizmodo acquiring the new version of the iPhone for $5,000, after it was left in a Silicon Valley Bar.
While the scoop provided “no immediate revenue benefits whatsoever,” according to Denton, he said buying the phone was, “the most incredibly cheap marketing that you can ever do,” citing coverage on the “Today” show, “The View,” and countless other shows, which led to “hundreds of thousands of dollars worth of publicity for the site.”
Gizmodo has been both “in” and “out” with Apple PR, and clearly now they’re out.
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