NFL Reaches $765 Million Settlement with Former Players in Concussion Case

Breaking news: the National Football League‘s notorious concussion case headache is over—for now. The league reached a $765 million settlement in the class action suit filed by 4500 former players who claimed that they were misled about the toll a (brief, ridiculously profitable) football career would take on one’s mental and physical health.

Our big conclusion: this is more of a a PR fail than a monetary fail. Given the fact that the league brought in at least $10 billion in profits last year, looks poised to reach $25 billion within the next five years and miraculously retains its status as a non-profit organization, this is a big but completely manageable hit—each player will get just under $200K, which is less than what most would earn playing a single game.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in