Newswires Moving To "Performance-based" Pricing? Not So Fast

We recently came across this video on the O’Dwyer blog of Marketing Pilgrim blogger and creator of social media monitoring service trackur, Andy Beal, being interviewed at a recent search engine conference talking about changes to the newswire industry.

One point Beal brings up is that of “performance-based” pricing. “I would rather pay extra if I get my story picked up by The New York Times or Techcrunch, as opposed to paying $300 and having it go out there and maybe not get picked up by anybody,” he said.

PRNewser spoke with Jason Kintzler, founder of an “upstart” wire service of sorts, Pitch Engine, to get his take.

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