All-Star Cast Introduces 'The New Yorker' iPhone App

Another clever promo from those eggheads at The New Yorker: This meta-comedic short film directed by Lena Dunham (HBO’s “Girls”) features the writer/actress/producer introducing the concepts of an iPhone, an app, and the magazine itself to charmingly oblivious talk show host Jon Hamm (“Mad Men”). The interview — like so many on late night talk shows — centers on Hamm showing a clip of Dunham’s “new film”, in which she portrays an exasperated New Yorker editor trying to explain the importance of the new app to a flustered assistant (played by fellow “Girls” regular Alex Karpovsky).

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