New York Daily News Gets 'In Da Club' to Sell More Papers
"You'll find me in the editorial department." - 50 Cent
It’s hard out there for a newspaper publisher.
From layoffs to buyouts, cutbacks to renovations, newspapers are looking under every mattress for extra change to keep the doors open one more year. They have tried the dreaded paywall, but readers weren’t so keen on that one. They designed some apps, but people were too busy playing Angry Birds.
But the New York Daily News may have the idea that takes the cake: hire a young cub reporter named Curtis Jackson to be the editor for a day.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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